Social Media and Design Portfolio

Hi, I’m Gigi!

NYC based multidisciplinary creative, passionate about connecting with audiences.

I have 4+ years of experience in social media and marketing with a skill set that includes social media management, content creation, graphic design, community management, copywriting, SEO, web-based communications, Google-Ads management, website design, and tracking of trends and engagement patterns.

Design

Portrait Photography Portfolio

Product Photography Portfolio

Social Media Portfolio

Case Study: Nonprofit Performing Arts Company

Regional opera and classical music company struggling with audience growth, especially those under 45

Goal: Strengthen social media presence and branding while maximizing limited nonprofit resources

Result: 45% increase in FB audience and 31% increase in IG audience in a 1 year span with continued consistent growth afterwards

Created a clear visual branding on Facebook and Instagram
With an already established audience mostly ages 50+, focused strategy to target an untapped younger audience
Increased engagement through strategic campaigns catered to events
Selection of high-quality still and video content from existing archives paired with compelling copywriting
Managed non-profit Google-Ads grant account driving additional traffic to website

Case Study: Local Restaurant

Asian-American establishment struggling with low sales amidst COVID-19 pandemic.

Goal: Establish online presence to reconnect with community upon reopening

Result: Increased local awareness, outranking competitors in search results, increased orders and revenue

Facebook focused approach to connect with local community
Audience targeted to Facebook Users in the surrounding area, consisted mainly of female users between the ages of 35-55.
Copywriting and editing of captions to highlight business and products in the best light
Photographed photos and designed posts to showcase menu items
Managed comments, messages, inquiries, and reviews

Stylists Under International Bespoke Clothing Company

Professional clothiers who creates custom tailored clothing for business professionals and executives.

Instagram and Pinterest focus
Manage a consistent Instagram content schedule with at least 3x feed posts a week and daily stories
Consistent posting on Pinterest averaging 5-10x a week and active pinning and creation of boards
On-site to capture photo and video content while also gathering knowledge and understanding of the industry and insights about audience
SEO-optimized copywriting to increase reach on Instagram and Pinterest
Create engaging captions that showcase products, personal branding, and client focused service